Maruti Suzuki’s SUVs are now in high demand at 49%. Moreover, the sales of SUV cars in November 2023 was 53.3%. India is expected to sell 4.11 million units of cars this year, of which 2 million units will be SUVs.
Compact SUV sales will be 1 million units. Maruti Suzuki is now the number 1 company in this segment. How did Maruti achieve this feat? Let’s know about.
A car for all budgets
Maruti Suzuki has a range of SUVs for all budgets. Maruti Suzuki sells large cars in many variants like Grand Vitara Hybrid, Jimny 4×4, Invicto Hybrid. Maruti said that the Brezza alone sells between 1,000 and 15,000 units in a month.
Grand Vitara sells 11,000 to 12,000 units, Bronx 13,500 units and Jimny 4,000 to 5,000 units. It sells 45 thousand SUV cars in a month. This is a 22.5% share of the Indian SUV market.
Better productivity
The main reason why Maruti Suzuki sells cars like this is because Maruti Suzuki has better production capacity than other companies. Maruti Suzuki can produce more cars in less time. Maruti Suzuki will set a historic milestone of 4 million units by 2023.
Less waiting time
Unlike other companies when you book Maruti Suzuki cars you can get your car delivered within a short period of time. Due to this, customers choose Maruti Suzuki cars more. Cars which used to have a waiting period of 5 months earlier now have a waiting period of only 2.5 months. You don’t have to wait to buy Maruti Suzuki Jimny 4×4 SUV. Get instant delivery.
50% share is the target
Maruti Suzuki’s long-term ambition is a 50% share in the SUV market. Maruti Suzuki has a share of 43.2% in the total Indian car market. Maruti Suzuki holds 22.5% share in SUV segment, 70% share in hatchback car segment, 55% share in sedan segment, 50% share in MPV segment and 94% share in van sales.
